Your logo represents you and your pet business. Do you want to portray a professional and reliable image? Then your logo should reflect that message.
Who are you?
Take some time to think about who you are: Are you fun, professional, quirky, creative or serious? Often a combination of factors, how would you like to balance this in your logo?
You may be a small business, but you still need customers to recognise and be familiar with you. Your logo starts the process of your branding. A good logo helps customers recognise your business. An eye-catching and memorable logo, can drive repeat business. At Petissimo, we design original logos, around you and your petbiz. A logo designed in this way, can portray the pet business image you desire, for a very long long time. Although fun, it is easy for ‘gimmicky’ logos to start feeling outdated. Ask yourself whether you believe you would be happy with your logo in five, or even ten years time.
Colour
Think about colours, contributing to the feel of your logo. Use natural ingredients? Consider green. Green can also portray an environmentally friendly image for your pet business. Red is a bold colour to use, which is often seen as passionate and dynamic. Alternatively, blue has a more assured, calm and professional feel.
It may not always be possible to use colour versions of your logo. Consider what the logo will look like in black and white, or a single colour.
Typeface or Font
Considering lack of colour, demonstrates the importance of typeface (or font). Your typeface needs to be easy to read, work with other fonts and convey your message. When your branding colour is not present, your typeface takes over!
Simplicity is Key
Keep it simple! Have you thought about how the logo would appear in different formats? An image may look amazing on the side of a van, but how will it look on business cards or compliments slips?
Research
Do your homework. Think about and research logos in a similar area to your own. Are they memorable and why? Do they convey the right feel and message and why?
You Get What You Pay For
Sabrina is a big believer in this adage (and not just regarding design!). How often do we go for the ‘cheap’ option, only to end up spending more in the long-term? With graphic design it works in much the same way. Get to know a designer you feel can work well with, at a price you can afford. At Petissimo, we appreciate budgets are (very) tight, for many of the companies we work with. Consider the length of time you hope the logo to support your pet business. You will then feel more at ease with budgeting for this important service.
We love supporting pet businesses! Sabrina spends the majority of her time, designing for those who live and work with pets. Give us a call, we are always happy to discuss how best to help the professional look of your pet business, charity, or blog.
Please check our social media or pet-issimo.com/promotions/
We often have promotions and competitions for logos and other graphic design services – A logo promotion will run through the month of September!
Paul & Sabrina
